Pop-Up Store for BEIÑ in New York City

The Pop-Up store designed by Tali Oren, Francisco Ramón and Jessica Teló, coordinated by Rut Martin, all of them former students from ELISAVA Master in Retail Design, for BEIÑ at The Corner of the Roger Smith Hotel in NYC, finally came alive.

The concept based on The Fashion Atelier as a metaphor of the quality of Spanish tailoring and crafts making, gets reinforced by the set-up process of the store itself with many hours of hard work invested on the handmade construction of the fixtures and the handcrafted thread installation, giving as a result a sincere soul space that will become the best possible scenario for the many activities carried out to promote the event and Spanish brands, designers and traditions around the Big Apple.

Inaugurated on September 5 in 501 Lexington Avenue as part of the New York Fashion Week, the store will be open until September 28, acting as a proud Spanish Banner in the world Capital of Fashion.

Photos by Tatiana Marin


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