Last month held the RETAIL’S BIG SHOW. It’s the NATIONAL RETAIL FEDERETION annual convention and EXPO and the flagship industry event held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions.

Apart from the EXPO hall, one of the most interesting things of the event is the Exhibitor BIG !deas, where vendors from the EXPO explain their last solutions and innovations to help retailers to be better and reach their goals. Companies as TOMS or SONY participate this year on this activity, talking about how they use shoppable windows to build interactive brand experiences.

To attend to this event it’s a good opportunity to know what’s going on in retail and, of course, to stay in a city as New York, where only by walking the streets and visiting shops is enough to discover the latest trends and new business models that are certainly success stories for the current retail.

by Natalia Alonso

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