Recently was public on the blog of Pratt Institute a note about research project CADA, project led by our master director of Retail Design Carmen Malvar.
CADA is a research initiative that promotes design and local craftsmanship on a global level, working with artisans in Oaxaca, Mexico.
It is a Fair Trade proposal using design and crafts from a local perspective to achieve a global process.
Actually is working on launching a family of design products based on ethical businesses.
CADA is a local project positioned to have a global ripple effect, the team has created a platform that will serve as a Hybrid Shared Space. The goal of this is to foster and facilitate global spaces and connections for local artisans and suppliers without the loss of identity, and help to build their own communities economies.
Next December 9, at Pratt Institute, Carmen Malvar will present his CADA project in the company of John Bruce will present a short film about the current context for these practices from his recent fieldwork with CADA in Oaxaca.
Carmen Malvar is a Ph.D candidate at the University of Southhampton, and is the Director of CADA project. Carmen has worked with many major global brands as a designer and strategist. Previously, she worked as an architect on many large-scale projects, and was lead architect for Zara (Inditex). Carmen lectures internationally on globalization, design, international expansion strategies, trends, and consumption analysis. She is faculty at Elisava: Barcelona School of Design and Engineering, the University of Technology Monterrey Guadalajara, and the Fashion Institute of Technology in New York City. She is also an instructor for the Certificate in Design Entrepreneurship program at Pratt Institute, Brooklyn, NY. She lives and works between Oaxaca, New York City, and Barcelona.
John Bruce is an interdisciplinary designer, researcher, strategist, and media maker. He has extensive experience in empathetic ethnography and systems-thinking. He is dedicated to supporting projects for positive economic and social impacts. John is senior strategist for Forward Mapworks, a strategic consultancy. He also co-founded the design and architecture firm Super-Interesting! He previously served as marketing director for several media and tech ventures, and in development and production for film and television. He is Assistant Professor of Strategic Design + Management at Parsons, and also teaches for the School of Visual Arts program IMPACT: Design for Social Change. He is a Fellow at the Graduate Institute for Design Ethnography and Social Thought, at The New School, and is a member of the board of trustees for The Flaherty Film Seminar.