The app measures the physical activity of the users and at the same time uses a game to challenge you, to improve. It also let people share their results and compare them with others.
It is a very interesting app to get motivated and start doing some sport. But the important thing about this news is that Nike (Mexico) took this app and rewarded runners with points according to the amount of kilometers run, so they can use these points to buy things on their store, “ Subasta de Kilometros, which translates runners’ distances into currency in auction.”
This campaign gives people an incentive to increase their exercise regime and enables them to win rewards for their training. Using the physical activity as a retail campaign for positioning a Brand as a life style. So, just do it.