Ceros is a web platform that promotes retail with non traditional publicity, they are looking for interactive content to gain the attention.

They gave us 5 different ideas to accomplish

1.Leverage : Get the costumers involved in telling a story, then make them show off how great your products are.

2.Publish serialized content. Capitlized on real time trends, parties, and street styles. Then anticipate and repeat engagement over the course of the campaign.

3.Create a shoppable video. This kind of videos allow viewers to inmerse in the screen story.

4.Generate content with a social contest, contest can create a brand lift around the campaign while they create UGC.

5.Interactive lookbook. Companies are driving more engagement and sales with interactive lookbooks.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s