When the going gets tough, the tough go shopping
more than half of Americans admit to engaging in “retail therapy.” This echoes a previous study published in the Journal of Psychology and Marketing. Apparently more than 62% of shoppers had purchased something to cheer themselves up, and around 28% as a form of celebration.
There are positive psychological rewards from shopping. There is no other way to explain the popularity of shopping.
There are 5 benefits of shopping and how to spot when the shopping habit is wrong.
1. easing transitions: trying to replace lost memories, (exiting but over- whelming)
2. dressing for success: replacing confidence with clothe.
3. The pleasure boost of creativity and aesthetics: think that buying luxury is about status, but for many it’s more an appreciation of craftsmanship and design that enlivens the senses.
4. Relaxation and escape: think that retail is a mini vacation.
5. Social connection: being close to some ideals?
In moderation shopping is therapeutic, but retail can mask deeper problems.