The Fairlane Town Center in suburban Detroit is retrofitting the former department store space and several other vacancies to accommodate offices for Ford Motor
The automaker will move 2,100 workers to the mall as it converts 240,000 square feet of former retail space into a product-planning center.
younger consumers, accustomed to round-the-clock digital stimulation, are more likely to find the standard mall, with its cavernous walkways and recurring terrain of familiar shop windows, boring.
Millenial costumers buy differently, and 200 U.S. malls are at risk of shuttering in the coming several years, according to Green Street Advisors.
Which leads to the question: If today’s major mall can serve as a planning center for a major automobile manufacturer, what will the mall of tomorrow hold? One hint: To survive, it must serve the shopper’s desire to connect and preserve the shared, relationship-based shopping experiences people long for.