FENDI opens a new Flagship store in Ginza
The arches in Ginza´s brand new FENDI boutique mimic those in the Palazzo della Civiltà Italiana (Rome) and create a positively iconic fashion space that pops out from its neighbors.
In Rome, Fendi Headquarters are in a beautiful fascist building. The architectural jewel was built in 1938 to host the planned 1942 World Exhibition, but because the event never took place the building was abandoned before being finished. Later it hosted exhibition spaces before being completely restored in 2008 for the Italian luxury Maison to occupy.
Inside Ginza 6, 700 squared meters are divided into four floors and offer a variety of custom-designed spaces each tailored for the different product ranges. Overall the interior design project aims to reflect a sophisticated homey feeling starring luxury furniture, selected artworks, and design pieces. One of the most attractive features is the colorful fur tree located at the entrance. A creation by Azuma Makoto, renowned Japanese floral artist wich when Fendi collaborated for a Pop-up Store several months ago.
It´s Japan´s biggest Fendi store yet, and it carries their elaborate full range of merchandise, in addition to a special opening limited edition of the “Seleria Mini Peekabo” bag.
To learn more about the project and see a video of the store, visit: https://www.fendi.com/jp-en/fendi-life/ginza
All images courtesy of FENDI official website www.fendi.com
Iconic arches facade
Fur tree by Azuma Makoto