Design Strategies Store Experience at the Tecnológico de Monterrey (Guadalajara)

The 30th and 31st of this month, Carmen Malvar will teach at the Tecnológico de Monterrey (Guadalajara ) two-day course which taught design strategies shopping experience .

This program is of great relevance to managers responsible for strategy and execution of visual design and merchandise display , store operations managers of retail marketing , marketing managers and / or trade merchandising is a great opportunity to understand the context of the exhibition of your product.

The more important course objectives are strengthen the consumer experience in store with innovative solutions to maximize the experience of buying and brand image  and learn how to seduce the customer at the shop space and draw with an environment that helps both the image and the qualities of the product displayed .

Carmen Malvar is an independent architect and designer. Her firm focuses on commercial interior design, exhibition staging, fashion and design related events, and market and trends analysis in the space and product world. She studied in USA where she graduated with Honors in Architecture. She was in charge of the new expansion of retail spaces for Camper and Mango, and worked previously with Tous and Desigual among other Spanish retail brands. The collaboration with those brands included work at the exhibition level as well as the spatial one. She has been in charge of the shops prototype development for the expansion retail chain ZARA (Inditex).

In her studio Carmen continuously cooperates, among others, with  ACME (Asociación de creadores de Moda de España). Among her last stagings the following stand out: Madrid Moda /Queen Sofia Spanish Institute /NY September /2007, 25 years Roberto Verino  NY– Gabarron Fundación / March 2008 ,David Delfín Eye Beam NY Fashion Week / February 2009, Exhibition 4 Eyes /National Library of Nueva York / September 2009, Back to the Roots /A journey to the future of Crafmanship, where she was exhibition commissioner and also in charge of the staging production/October 2011. The Gabarron Foundation for the Arts. New York.

At the same time, Carmen widens her teaching experience lecturing in Spain, Latin America and USA about such varied topics as globalization through design, international expansion strategies or trends and consumption analysis. She also works as professor at Universities like Elisava in Barcelona, Pratt Institute in New York or the New York School of Interior Design.

Carmen´s work has been reviewed in several publications as reference of design innovation and globalization as well as exponent of new trends.



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